Author of the best-selling healthcare management book, If Disney Ran Your Hospital; 9 ½ Things You Would Do Differently and winner of the 2005 ACHE Book of the Year. Mr. Lee’s principles are changing cultures in healthcare nationwide by casting new light on patient/employee satisfaction and loyalty.



“When If Disney Ran Your Hospital...arrived, I skimmed it—like I do with more than 60 books a year. Then, on a coast-to-coast flight, I read every page with a hi-liter in hand.  Uncommon wisdom, high-leverage advice. The book is now required reading for graduate students taking my course in health services marketing at the University of Washington. Bravo Fred!”

Dennis D. Pointer, PhD, Austin Ross Professor,
Department of Health Services, University of Washington

“Fred Lee’s message speaks to the heart of nursing leadership. This is exactly what nurse executives are looking for...a practical guide with vivid illustrations and profound insights that can be put to use immediately. It goes to the core of leadership in a healing organization.”           

Pamela Thompson, CEO of the Association of Nurse Executives

“Fred Lee is exceptional! His real life experiences combined with his intellect, compassion, and courage create an unforgettable experience for anyone who hears his message.”    

Kimberly Palazzi, JCAHO & Service Excellence Coordinator
Hunterdon Medical Center

“This book is a must read for any healthcare provider, especially physicians. Fred Lee’s approach is direct and refreshing.  It truly requires a cultural change for every department.”

Larry Sullivan, MD, Director of Emergency Services
Decatur General Hospital

“This groundbreaking work challenges several assumptions that have defined the customer service philosophy for healthcare.  Filled with illuminating cases from the author’s and responsible ethics to define how those served by healthcare should be treated. I highly recommend it.”

James J. Londis, Ph.D, Director of Ethics and Corporate Integrity
Kettering Medical Center Network

“I wish I had read this book when I was a hospital CEO.  I would have given one to every employee.”

Jerry Pogue, Publisher of Second River Healthcare Press

“Fred Lee is one of the most insightful people I know regarding leadership development and building customer loyalty. Our management team has rated him as one of the best speakers to ever present to our organization.”

R. Lynn Wilson, Former President & CEO of BryanLGH Health System

“I highly recommend Fred Lee to anyone who is serious about exceptional service. He has provided consultation and training to the employees, physicians and leadership of Metroplex Adventist Hospital for many years. His style of presentation is clear, practical and very effective.”

Ken Finch, President & CEO of Adventist Health Region Southwest


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Available in
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Also Available:


Audio CD Set
8 CD or 2 MP3 Format


Two Day Lecture Series
on DVD or VHS Format